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New media can be a powerful marketing tool to improve your organization’s awareness and fundraising efforts. But where to start?

In this course, Rosie Branstetter will share an easy-to-implement process to get social networking working for you. You’ll learn how to integrate social media into your communications strategy as well as some great tips for managing your Web presence.

Find out how to prioritize, measure, and improve the following:

• Buzz and Response
• Stakeholder Engagement
• Personal Stories
• Site Traffic
• Web Presence
• Motivating Action

Course fee: $10 for nonprofit staff and volunteers

Instructor: Rosie Branstetter

Rosie has led innovative marketing and communications initiatives across numerous industries. In 2009, she founded fiveseed, llc based on the emerging needs of businesses and nonprofits to mitigate costs without sacrificing the long-term benefits of a cohesive brand strategy.

Her background includes tenure as a consultant with Educational Marketing Group, Inc. (EMG), a full-service advertising agency specializing in higher education, where she was responsible for marketing strategy; brand development and positioning; market share and competitive analysis; and website design and implementation projects for top institutions including the University of Nebraska System, Colorado State University, the University of Southern Maine, and the University of Michigan-Flint. Prior to EMG, Rosie supported sales teams at more than 20 communities for the Colorado division of D.R. Horton, the nation’s largest home builder; and was involved in the origination of the first marketing team at Red Book Solutions, a provider of customized management, training, and operations tools.

She serves as a board member with the Colorado Chapter of the American Marketing Association, and is actively involved in the Business Marketing Association, Advocates for Young Adults, Young Non-profit Professionals Network, T4T Colorado, Junior Achievement, National Jewish Medical Center (Kunsberg School), and Denver Public Schools (Goodwill Industries Career Education Center).

As a recognized expert in brand strategy, Rosie is a frequent guest speaker and regularly facilitates workshops in branding, social media, and international marketing. Learn more at fiveseed.com.