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This course filled up when we offered it in April, so here it is again!

New media can be a powerful marketing tool to improve your organization’s awareness and fundraising efforts. But where to start?

In this course, Rosie Branstetter will share an easy-to-implement process to get social networking working for you. You’ll learn how to integrate social media into your communications strategy as well as some great tips for managing your Web presence.

Find out how to prioritize, measure, and improve the following:

• Buzz and Response
• Stakeholder Engagement
• Personal Stories
• Site Traffic
• Web Presence
• Motivating Action

Course fee: $10 for nonprofit staff and volunteers

Instructor: Rosie Branstetter

Rosie specializes in brand development and marketing strategy for consumer, b2b, and non-profit organizations.

She has a passion for understanding how consumers think, feel, and act. With a breadth of strategic and tactical experience on both the agency and client side, Rosie helps companies identify strategies to increase brand awareness, shape attitudes, and motivate action.

Resources from class:

1. New Media, New Influencers and Implications for Public Relations (includes several case studies)
   Society For New Communications Research
2. Social Media ROI—What's the 'Return on Ignoring'?
   MarketingProfs.com
3. The Amazing Money Machine (Obama Campaign)
   The Atlantic
4. How To Measure Social Media ROI
   Mashable.com

Links from the Presentation:
AddThis
Shareaholic