It's amazing how many organizations have their websites up and running, but have no idea HOW people are finding them (other than "well, they Googled me") and HOW people navigate through their sites (where they're losing visitors, etc). This is important stuff to know, especially with all the online competition for visitors' time and money, and we want to share it with you.

In this class you will learn:

• What is Web Analytics and why is it important? Will it get me more "hits?"
• Why "hits" don't matter anymore (that's SO 2005)

It's amazing how many organizations have their websites up and running, but have no idea HOW people are finding them (other than "well, they Googled me") and HOW people navigate through their sites (where they're losing visitors, etc). This is important stuff to know, especially with all the online competition for visitors' time and money, and we want to share it with you.

In this class you will learn:

• What is Web Analytics and why is it important? Will it get me more "hits?"
• Why "hits" don't matter anymore (that's SO 2005)