SEO or Search Engine Optimization is a topic that can baffle even seasoned marketers and web developers.

The art and science of SEO is about getting search engines like Google, Yahoo, Bing, and others to find your site and to share it with people who are searching for it.

In this session we cover the things that you can do for free to help share your site with others. We will also look at what needs to happen on your website to make it so that search engines can find and read it.

Some of the specific topics we will cover:

• When to start implementing SEO

It's amazing how many organizations have their websites up and running, but have no idea HOW people are finding them (other than "well, they Googled me") and HOW people navigate through their sites (where they're losing visitors, etc). This is important stuff to know, especially with all the online competition for visitors' time and money, and we want to share it with you.

In this class you will learn:

• What is Web Analytics and why is it important? Will it get me more "hits?"
• Why "hits" don't matter anymore (that's SO 2005)